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The Unreel dispenser was originally developed to improve the method in which cable was transported and installed.

Traditional methods were cumbersome, packaging is often damaged or deformed whilst in transit. After developing a better box that worked well we realised all this engineering was then being thrown into landfill and at first it was a cost concern but after looking at the Global market we realised it was more of an environmental problem with over 350 million empty packaging reels /boxes ending up in landfill every year. Our aim now with this product is to remove 1 million tons of waste from Australian landfill over the next 3 years by reusing and recycling the Unreel cable dispenser.