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TM Checker is a free AI-assisted trade mark tool created by IP Australia to make it easier for businesses to check potential registrability of a trade mark.

The tool will give you an idea if there are already trade marks that might be similar to your brand or name in the proposed classes of good and services and highlight any potential distinctiveness issues – from there it’s a simple process to complete the application to register a text or logo trade mark.

TM Checker is aimed at educating small to medium enterprises, who otherwise don’t engage with the IP system, about trade marks and help them navigate the application process quickly and easily.

Intellectual property (IP) rights protect your ideas. IP Australia administers IP rights for trade marks, patents, design rights and plant breeder's rights in Australia.